The modern optimizer who speaks the language of search queries will be obsolete five years from now. Search optimization was spawned by the classical Web 1.0, which consisted of static websites. It was a library of sorts, where the librarian was nothing short of god and king. Optimizers are seemingly healthy individuals who grovel before the librarian, begging him to place their card higher in the card index. But today's Web 2.0 is no longer a library. It features a multitude of social services – forums, blogs, messengers, and suchlike – which make it possible to receive increasingly more information directly from users, bypassing the search engine. Therefore, search optimization is giving way to social and linguistic optimization. The human language is taking the place of the robot language. It is the human language that modern optimizers must hurry to learn unless they want to find themselves out on the street.

The company FeedBurner, whose service makes it possible to control RSS feeds, receive detailed statistics and make money from advertisements placed in them, has signed a deal with the Russian catalog of blogs Blogus. Blogus will offer the services of FeedBurner to publishers and advertising sponsors in Russia, Ukraine, Kazakhstan, and in the Russian-speaking community of Israel. Blogus has also been tasked with localizing FeedBurner services and launching the website www.feedburner.ru in the immediate future. Among the first users of this joint venture will be popular Russian bloggers Alex Exler and Dmitry Chestnykh, blog communities Blogsummit.ru and Mazoo.net, and magazines Internet.ru and Softkey.info. In the future Blogus plans to sell the services to the largest news and magazine publishers (Western clients of FeedBurner include Reuters, USA Today, Newsweek, to name only a few).

Users of the service "Begun", which places context-sensitive advertisements, are now able to focus their campaigns on new types of resources. Apart from classical websites, search systems, and catalogs, users can now place context-sensitive ads in blogs and forums, in direct mail and on message boards, on tool bars and web interfaces. The implementation of behavioral technologies has made it possible to place ads even on pages without thematic content. One example of such website is the homepage of the mail service Mail.ru which has 1 million visitors daily.

The conference Casuality Europe: East 2006, which recently took place in Kyiv, was attended by 310 representatives of more than 90 companies, more than twice of the attendance originally expected by the organizers. The conference was dominated by issues of the place and role of East European companies in the global industry and the potential of the Russian market of casual games. To quote Aleksandr Lyskovskiy, general director of Alawar Entertainment, the audience was most interested in hearing the figures that were released publicly for the first time: turnovers, number of copies released, and market shares of leading vendors. Still the casual games market is only shaping in Russia, and most potential buyers of causal games do not even suspect that such games exist.

Representatives of the Regions Party faction in the Kyiv Municipal Council have drafted a resolution titled "Measures to prevent addiction to gambling, computer games, and the Internet among minors". The Regions Party press service explains that a survey of Ukrainian Internet surfers suggests that 85 percent of them are "addicted to the Internet" and that "medical studies confirm the need for medicinal treatment of individuals addicted to computer gaming". If passed, the draft resolution would impose restrictions on the hours when minors can appear at Internet clubs, and ban Internet access to all asocial phenomena – cruelty, violence, and pornography.

The Swedish research company Hallvarsson & Halvarsson has published a rating of European corporate websites. Among the 16 countries featured, Germany has the best corporate websites, while Russian corporations provide the least amount of information for investors, analysts, and rank-and-file buyers of shares. The website of Nornickel, in which Vladimir Potanin owns a stake, placed fourth in the rating of Russian corporate websites, trailing those of Lukoil, Novolipetsk Iron and Steel Corporation, and Aeroflot. Meanwhile, the website of RAO UES placed only fifteenth. According to analysts, companies in Western Europe continue to improve their websites, posting ever increasing amounts of financial and legal information. Leaders in the rating also offer their visitors podcasts, chats, forums, and blogs of top managers.