Aleksandr Lyskovskiy: "Potential fans of casual games are still unaware of their existence"

The conference Casuality Europe: East 2006, which recently took place in Kyiv, was attended by 310 representatives of more than 90 companies, more than twice of the attendance originally expected by the organizers. The conference was dominated by issues of the place and role of East European companies in the global industry and the potential of the Russian market of casual games. To quote Aleksandr Lyskovskiy, general director of Alawar Entertainment, the audience was most interested in hearing the figures that were released publicly for the first time: turnovers, number of copies released, and market shares of leading vendors. Still the casual games market is only shaping in Russia, and most potential buyers of causal games do not even suspect that such games exist.