Language of survival

The modern optimizer who speaks the language of search queries will be obsolete five years from now. Search optimization was spawned by the classical Web 1.0, which consisted of static websites. It was a library of sorts, where the librarian was nothing short of god and king. Optimizers are seemingly healthy individuals who grovel before the librarian, begging him to place their card higher in the card index. But today's Web 2.0 is no longer a library. It features a multitude of social services – forums, blogs, messengers, and suchlike – which make it possible to receive increasingly more information directly from users, bypassing the search engine. Therefore, search optimization is giving way to social and linguistic optimization. The human language is taking the place of the robot language. It is the human language that modern optimizers must hurry to learn unless they want to find themselves out on the street.