Russian media market to double by 2010

According to Aton's analyst Tatiana Kapustina, Russian media market will double in the next 3 years. Its 2006 turnover is estimated for about $6,6 bln. By that time the share of national advertisers' expends in GDP (0,65% in 2006) will double too and could be compared with today's figures in Poland ($95 per head) and other fast growing European markets. Currently there are only three public media companies in Russia. In 2006 CTC Media's capitalization increased by 72%, Rambler Media's by 70% and RBC's by 66%.