Creator of Optimus keyboard lambastes iPhone

Web designer Artemy Lebedev has criticized Apple's iPhone as part of his Business Lynch project that features his critique of young web designers' work. He is perplexed by the "idiotic American idea of tying the handset to a specific mobile operator" and the fact that there is little feedback from those who tested the new iPhone. "A handset without keys is crap because you just can't dial a number without looking while driving. And you can't even send a short message properly. The only hope is that producers, the likes of Griffin or Belikin, have already started developing a compatible keyboard," he writes. Instead of using a full-size sensor screen, Optimus keyboards of Artemy Lebedev's design studio consist of keys with OLED (organic light-emitting diode) screens, which can be configured to perform any function.