Finam to invest the money of elves and goblins

Investment company Finam will use product placement in computer worlds, the residents of which can invest their game capital into unit investment funds. Under agreement with the Wizards World game, players can use a magic "Bank" to purchase special artefacts called PIFs, which rise in value dependent on the actions of portfolio managers. It is proposed that the portfolio managers are categorized as "magicians". The value of the PIFs will change in accordance with real fluctuations in the value of shares in unit trust funds, managed by Finam. According to Web Interactive World executive director Maxim Churin, the Wizards World partnership with Finam is unique for the Russian online gaming market: "and 10% of our audience deal in finance, while 20% are executives".