Yandex.Direct moves to take home pages from Begun

To enter the Yandex.Direct network of contextual advertising you now do not have to register a company or have a website with a monthly audience of over 100,000 visitors. New conditions make it possible for small websites to take part in the network (over 300 visitors a day). Owners of the Yandex.Direct partner sites receive half the profits from the showing of ads on their pages. Experts believe that the competition will struggle as Yandex expands. Google will find it harder to find a foothold in the contextual advertising niche on smaller Russian websites. What is more, a number of the partners of Begun, which started providing similar services over a year ago and which is for now still the largest Russian contextual network in terms of the numbers involved and volume of payment, may also move over to Yandex.