Америка, Канада и Южная Корея не могут конкурировать с Японией по популярности интернета. Согласно опросу Ipsos Insight, месячная аудитория в стране восходящего солнца достигает 89% населения.
IPSOS опрашивал только городское (urban) население. Иначе 50% проникновения в Китае - означало бы полмиллиарда китайских интернетчиков. А их всё-таки в несколько раз меньше.
In East Asia, the urban China market is quickly evolving into one of the most dynamic Internet-based economies in the world, as it boasts not only the heaviest Internet usage of any of the countries measured (17.9 hrs/week online), but also may have room to grow; only 50% of individuals have accessed the Internet in the past 30 days here, far behind usage in other major East Asian markets such as Japan (89%) and South Korea (68%), providing a glimpse of urban China’s potential.
IPSOS опрашивал только городское (urban) население. Иначе 50% проникновения в Китае - означало бы полмиллиарда китайских интернетчиков. А их всё-таки в несколько раз меньше.
In East Asia, the urban China market is quickly evolving into one of the most dynamic Internet-based economies in the world, as it boasts not only the heaviest Internet usage of any of the countries measured (17.9 hrs/week online), but also may have room to grow; only 50% of individuals have accessed the Internet in the past 30 days here, far behind usage in other major East Asian markets such as Japan (89%) and South Korea (68%), providing a glimpse of urban China’s potential.