Expends on banking ads in .RU doubled in 2006
Sergey Kholodov, Webplanet.ru
Russian financial business spent $11,3 mln on online advertising in 2006, according to MindShare Interaction (MI) report. This is 83% more than 2005 result and totals 6% share of the whole online advertising in Russia. 70% of this money spent by twenty banks and their segment on the web doubled in 2006. Four of those (
Russian Standard Bank,
VTB,
Alfa-bank and
Citibank) share 55% of total banking ad expends.
