Finam launches blog with mooses

The investment holding Finam has launched a beta version of a cartoon blog, where financial content will be relayed, only in as unserious a manner as possible. Finam's head of internet projects Sergey Mikheev believes that users are already tired "of the dull and pretentious image of finance companies" and they want to get something substantial in an easily-accessible format. Once a week the hosts of the blog, moose Piff and Puff, to whom a bull and a bear will subsequently be added, will interview real financiers, devoting the rest of the time to talking "about serious things in an unserious way".