Russian vodka domain sold for $10k, its foreign counterpart for $3 mln

translator — Wed, 27 Dec 2006 12:11:04 +0300

The manufacturer of Russian Standard vodka has bought the domain names vodka.ru and vodka.com. Experts estimate that the former could carry a price tag of $10,000. Meanwhile, sources of Webplanet claim that several months ago this domain name was offered for sale by its previous owner, the famous Russian designer Artemy Lebedev, for as much as $70,000. The price of vodka.com, which Russian Standard bought from Nett Corp., should have been at least $1 million. According to sources of Reuters, it was $3 million. The domain names will be used primarily to promote the Russian Standard vodka brand on the web.

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Russian vodka domain sold for $10k, its foreign counterpart for $3 mln