Kaspersky Laboratories launches mediavirus

translator — Mon, 27 Nov 2006 21:19:56 +0300

In her report to the conference "The problem of spam and its solutions", head of the Kaspersky Laboratories analytical group Anna Vlasova voiced an ironic phrase on an attempt to introduce the "25th frame effect" into spam mailings. The agency Itar-TASS took this idea in full seriousness to the wider public: "a high-frequency advertisement clip acts on the subconscious of the user, forcing him to remember the ad, where the frames often contain the English word "buy"". This news amazed a whole section of the mass media, while in some the media virus grew to the status of "a new form of electronic weaponry". In actual fact, as Vlasova clarified in an interview with Webplanet, additional frames in animated spam mailings are only "an attempt to alter the file signature and complicate the identification of takes, under which a message could be defined as spam".

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Kaspersky Laboratories launches mediavirus